[Audience research on LinkedIn's own data]
Know your B2B Buyersbefore you blow your ads budget.
Explore rich, data-driven B2B Buyer profiles & segments rooted in our audience intelligence platform. B2Bgeek helps you define your buyers, identify market opportunities, understand your audience and know how to engage them, all before lunch.
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01 · Build · Marketing Leaders
Estimated audience
sample data
[What you get]
Four questions every B2B marketer has to answer.
Who your buyers are, how the market splits, what they care about, and what it costs to reach them.
Know exactly who your B2B buyers are.
Build a real, sized profile of the people who buy from you — roles, seniority, industries and skills — from LinkedIn's own aggregate data.
- Define an ICP you can defend in a room, not a guess on a slide.
- See what makes your buyers distinctive vs. the LinkedIn average.
- Hand sales and content one shared picture of the buyer.
Marketing Leaders, Global
~420,000 membersThis audience is 4.2× more likely than the LinkedIn baseline to sit in Marketing. Skewed senior, with 58% Director+. Concentrated in Software (31%), SaaS (18%) and IT Services (14%), and primarily in the United States (54%) and United Kingdom (22%).
Know exactly who your B2B buyers are.
Build a real, sized profile of the people who buy from you — roles, seniority, industries and skills — from LinkedIn's own aggregate data.
- Define an ICP you can defend in a room, not a guess on a slide.
- See what makes your buyers distinctive vs. the LinkedIn average.
- Hand sales and content one shared picture of the buyer.
Marketing Leaders, Global
~420,000 membersThis audience is 4.2× more likely than the LinkedIn baseline to sit in Marketing. Skewed senior, with 58% Director+. Concentrated in Software (31%), SaaS (18%) and IT Services (14%), and primarily in the United States (54%) and United Kingdom (22%).
[The problem]
Every B2B plan rests on four answers most teams don't have.
“We think we know who buys from us.”
The ICP lives in someone's head or a two-year-old slide. Nobody can show it, size it, or prove it.
“One audience for the whole market.”
Segments get drawn on instinct, so budget spreads evenly across buyers who behave nothing alike.
“We're guessing what to say to them.”
Targeting decides who sees the work. It never tells you what belongs in it, so content runs on hunches.
“Justify that budget for me.”
Media plans get built on last quarter's averages, then defended in a meeting where nobody has the real numbers.
LinkedIn holds all four answers. It just keeps that data inside a platform built for buying media rather than understanding people, so it never leaves in a form you can put in front of anyone. B2Bgeek gets it out.
Built on LinkedIn's Audience Insights API, the same data their ad platform sees, pulled live every time you build a report.
[How it works]
From "who do we want to reach?" to the deck, in three steps.
01 · Build
Any B2B audience, from LinkedIn's real targeting data.
Industry, seniority, function, geography, company size. LinkedIn's targeting rules are enforced as you go, with a live member count that updates as you refine.
02 · Understand
See who's really in it, in plain English.
What makes the audience stand out, like "4.2× more likely than the LinkedIn average to be in Marketing", plus a summary written the way a sharp colleague would put it.
Marketing Leaders, Global
~420,000 membersThis audience is 4.2× more likely than the LinkedIn baseline to sit in Marketing. Skewed senior, with 58% Director+. Concentrated in Software (31%), SaaS (18%) and IT Services (14%), and primarily in the United States (54%) and United Kingdom (22%).
03 · Present
Planned vs. actual, then one click to an editable deck.
Put the audience you meant to reach next to the one you're actually reaching and read every gap. Then export the whole picture as native, editable slides. No screenshots.
[The export]
The deck writes itself. And stays editable.
Every audience exports as a client-ready PowerPoint in one click, with charts, narrative and methodology included.
- Native, editable PowerPoint charts, not screenshots
- Targeting documented on-slide, full data in an Excel appendix
- Your logo and the client's name on the cover
Audience report
sample data
[Who it's for]
Built for the people who own the audience question.
[Sample reports]
Don't take our word for it — read a real report.
Five audiences built in B2Bgeek against live LinkedIn data: who's in them, what they care about, what they cost to reach, and the research behind them. Nothing gated, nothing mocked up.
Startup Founders — UK & Ireland
A small, sharp audience where the founder is the buyer.
Founders and co-founders of 11–200 person companies across the UK and Ireland. Two job titles and a size band is the entire definition — and it produces one of the most reachable senior audiences on LinkedIn.
Audience size
140,000
Benchmark CPM
€68.30
CFOs & Finance Leaders — UK
Classic committee targeting, fully profiled and priced.
Finance functions at Director level and above, across UK companies from 51 to 10,000 people. The definition most B2B campaigns start from — shown here with its real composition, its real interests and its real cost to reach.
Audience size
290,000
Benchmark CPM
€80.14
Cybersecurity Leaders — United States
A skills-led definition, not a job-title guess.
US security leadership found through eighteen security skills as well as function and seniority — which is how you reach the people actually doing the work, under titles you would never think to type.
Audience size
280,000
Benchmark CPM
€247.50
[Pricing plan]
Try everything free for 7 days.
One plan at €39/month or €349/year. Everything included, cancel anytime. €0 today, and nothing at all if you cancel before day 7.
Core
- Build unlimited audiences from LinkedIn's full targeting data
- Composition, affinity & plain-English narrative reports
- Interest themes, buying-intent signals and a research dossier per theme
- Side-by-side comparison, funnels & Company Analyser
- Live audience sizing with sweet-spot guidance
- Media planning with live LinkedIn auction pricing & budget ROI analysis
- Export to editable slide decks (PowerPoint) & Excel
€0 today · then €39/mo · cancel before day 7, pay nothing
[In plain terms]
B2Bgeek, stated plainly.
What is B2Bgeek?
B2Bgeek is a web-based B2B audience research workbench. It builds, sizes, understands and compares LinkedIn audiences using LinkedIn's own aggregate advertising data, with no campaigns and no ad spend required.
Where does the data come from?
All figures come live from LinkedIn's advertising APIs through an ad account you connect. Every insight is aggregate-only and respects LinkedIn's privacy floor. B2Bgeek never accesses individual member profiles or contact details.
What does B2Bgeek cost?
One plan: €39 per month or €349 per year, with every feature included. New customers get a 7-day free trial, pay €0 today, and can cancel anytime.
What do I need to use it?
A LinkedIn login and access to a LinkedIn ad account, in any role including Viewer. Connecting takes about two minutes and no ads are ever run.
What does B2Bgeek not do?
It does not sell contact lists, scrape profiles, expose individual-level data, create campaigns or spend advertising budget.
Can B2Bgeek tell me what a LinkedIn audience costs to reach?
Yes. Media planning shows LinkedIn's live benchmark bids, bid floors and ranges for each audience across the funnel, plus budget ROI analysis showing where returns diminish, and saved media plans splitting a budget across awareness, engagement and lead generation.
Can B2Bgeek tell me what an audience cares about?
Yes. Every audience report groups the interests LinkedIn holds for that audience into comparable B2B themes, separating what members read from the categories they research when buying. Opening a theme gives a research dossier: the questions that audience asks, the problems they run into, the vocabulary they use and the media they trust.
Who is B2Bgeek for?
B2B marketers and agencies who plan LinkedIn campaigns, research ICPs, run ABM programmes or need defensible audience sizing for media plans.
See who you're actually reaching.
Build, size and compare your first audience today, or book a 20-minute demo and we'll do it with you.
"Everyone can describe their audience. Almost nobody can show it, size it, or compare it. B2Bgeek closes that gap." — Rory, founder
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